email campaigns

Many companies and clients wonder what benefits an external email service provider can offer them, and whether they could just do it in-house themselves. In this blog article I will cover the major benefits of using an email service provider to send and manage email campaigns.

Easily measure the success of your campaigns

If you know who opened your emails, what they clicked on, who bounced and who unsubscribed, you can start to understand who your audience really is, and what they are interested in.